Name and Likeness Licensing Agreement – Free Builder & Template

Our forms are completely free and always will be.

A name and likeness agreement allows a business or individual to use someone else’s name, image, photograph, defining attributes, or general ‘likeness’ for profit. This means to can be used for advertising, promotional, or other for-profit activities.

Use this to create a Name and Likeness Agreement or view an editable version on Google Drive.

If you would like to edit your own Agreement, you can use this Google Drive link to a downloadable name and likeness licensing agreement.  Which will allow you more control to edit any specifics.

These forms are generally built for the widest audience, it is always best to consult a lawyer in your jurisdiction.

Creating a Name and Likeness Agreement is best practice when utilizing someone’s image regardless of whether they are famous or not. The Agreement will protect the continued use of the likeness from most common lawsuits which include:

  • Use of a Protected Attribute
  • Exploitive Use
  • Consent Not Given

It is in the best interest of both parties to come to terms on an agreement that benefits both the licensor and the licensee.