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California Data Privacy Laws: CCPA, CPRA & Consumer Rights (2026)

Independently fact-checked against primary sources (last audited August 14, 2026). · Reviewed by the RecordingLaw editorial team. · Law checked current as of August 14, 2026. · 32 primary sources cited on this page. How we verify our legal content

California Data Privacy Laws: CCPA, CPRA & Consumer Rights (2026)

Frequently Asked Questions

Does the CCPA apply to small businesses in California?

The CCPA applies only to for-profit businesses meeting at least one of three thresholds: annual gross revenue of $26.625 million or more; buying, selling, or sharing personal information of 100,000 or more California residents or households; or deriving 50% or more of annual revenue from selling personal information. Businesses that do not meet any threshold are not covered. However, all California businesses remain subject to the state data breach notification law (Civil Code § 1798.82) and to CalOPPA if they operate a commercial website.

How do I opt out of the sale of my personal information in California?

Click the 'Do Not Sell or Share My Personal Information' link required on covered businesses' websites. You can also use a browser extension that sends a Global Privacy Control signal, which covered businesses must honor automatically. Starting in 2026, you can also use the state-run DROP platform at cppa.ca.gov to send a single deletion request to all registered data brokers.

What are the penalties for CCPA violations in 2025 and 2026?

As of January 2025, the CPPA or AG can impose fines of up to $2,663 per unintentional violation and up to $7,988 per intentional violation or any violation involving a consumer under 16. For data breaches caused by a business's failure to maintain reasonable security, affected consumers can sue for $107 to $799 per consumer per incident, or actual damages, whichever is greater. Penalty amounts are adjusted every two years based on the California Consumer Price Index.

What is the California DELETE Act and the DROP platform?

The Delete Act, signed in 2023, created the Delete Request and Opt-Out Platform (DROP), a state-run website where California residents can submit one deletion request that applies to every registered data broker in the state. The DROP launched in January 2026. Beginning August 1, 2026, data brokers must check the platform at least every 45 days and process matching deletion requests within 45 days. Data brokers must register with the CPPA annually and pay a $6,000 fee.

Does California's privacy law cover neural data and AI systems?

Yes. SB 1223, signed September 28, 2024 and effective January 1, 2025, added neural data to the sensitive personal information category under the CCPA. Neural data is defined as information generated by measuring the activity of a consumer's central or peripheral nervous system. AB 1008, also effective January 1, 2025, clarified that personal information includes data embedded in generative AI and other abstract digital formats.

What is the difference between AG enforcement and CPPA enforcement?

The two enforce the CCPA concurrently. The CPPA brings administrative enforcement actions and issues administrative fines under Civil Code 1798.155, while the Attorney General brings civil actions for penalties and injunctive relief in court under Civil Code 1798.199.90. The Attorney General's authority carries no cutoff date and is not limited to older violations, which is why the AG has continued to announce CCPA settlements through 2025 and 2026. The Attorney General was the sole CCPA enforcer before enforcement of the CPRA-added provisions began on July 1, 2023. The CPPA also administers the Delete Act's data broker registry program.

What are the new automated decisionmaking regulations effective in 2026?

The CPPA Board adopted ADMT regulations on July 24, 2025, approved by the Office of Administrative Law on September 22, 2025, with general regulations effective January 1, 2026. These give consumers the right to receive notice about, access information regarding, and opt out of a business's use of automated decisionmaking technology for decisions with legal or similarly significant effects. Businesses with significant-decision use cases must comply by January 1, 2027; businesses using ADMT for workplace or educational profiling must comply by January 1, 2028.

Does California's privacy law apply to employees and job applicants?

Yes. CPRA amendments that took effect January 1, 2023 removed a prior partial exemption for employee and job applicant data, bringing that data fully under the CCPA's requirements. The Tractor Supply enforcement action in September 2025 specifically cited the company's failure to inform job applicants of their privacy rights as a CCPA violation.

Updates

Corrected the enforcement section to explain that the California Privacy Protection Agency and the Attorney General enforce the CCPA concurrently, and clarified that the 30-day notice and cure requirement for data breach suits applies only to claims for statutory damages, not to claims for actual damages.

Corrected the enforcement-settlement rankings (General Motors' $12.75 million settlement is now the largest CCPA settlement), updated the Age-Appropriate Design Code status for the Ninth Circuit's March 2026 ruling in NetChoice v. Bonta, and added the license-plate-reader data category SB 446 added to California's breach notification law effective January 1, 2026.

Independently fact-checked against the cited primary sources; governing law re-checked for recent changes

Governing law re-checked for recent changes

May 2026 refresh: Added CPPA ADMT/cybersecurity audit/risk assessment final regulations (adopted July 24, 2025, effective January 1, 2026, ADMT compliance phased to 2027-2028). Added verified enforcement actions: Honda ($632,500 CPPA), Todd Snyder ($345,178 CPPA), Tractor Supply ($1,350,000 CPPA), DoorDash ($375,000 AG), Tilting Point Media ($500,000 AG), Healthline ($1,550,000 AG), General Motors ($12,750,000 AG), Disney ($2,750,000 AG, Feb 2026). Added AB 1008 (AI/personal information formats) and SB 1223 (neural data), both effective January 1, 2025. Added TAKE IT DOWN Act federal overlay (signed May 19, 2025, FTC enforcement of platform obligations began May 19, 2026). Confirmed APRA did not pass and has not been reintroduced. Added employee/job-applicant CCPA FAQ. Updated penalty figures to 2025 inflation-adjusted amounts. Expanded compliance guidance section.

Reviewed and approved by an editor

Sources and References

  1. CCPA Full Text(leginfo.legislature.ca.gov).gov
  2. CCPA Overview - Attorney General(oag.ca.gov).gov
  3. CCPA Statute Effective January 1, 2026(cppa.ca.gov).gov
  4. CCPA FAQs(cppa.ca.gov).gov
  5. 2025 CCPA Penalty Adjustments(cppa.ca.gov).gov
  6. CCPA Updates: ADMT, Cybersecurity, Risk Assessments(cppa.ca.gov).gov
  7. Privacy Enforcement Actions(oag.ca.gov).gov
  8. Data Breach Notification Law (Civ. Code 1798.82)(leginfo.legislature.ca.gov).gov
  9. Data Breach Reporting Requirements(oag.ca.gov).gov
  10. DELETE Act and DROP Platform(cppa.ca.gov).gov
  11. SB 1223: Neural Data Protection(leginfo.legislature.ca.gov).gov
  12. CalOPPA(leginfo.legislature.ca.gov).gov
  13. Shine the Light Law(leginfo.legislature.ca.gov).gov
  14. SOPIPA (SB 1177)(leginfo.legislature.ca.gov).gov
  15. Age-Appropriate Design Code Act(leginfo.legislature.ca.gov).gov
  16. Tractor Supply Enforcement Action(cppa.ca.gov).gov
  17. Todd Snyder Enforcement Action(cppa.ca.gov).gov
  18. Data Broker Enforcement Actions(cppa.ca.gov).gov
  19. Section 1798.140 Definitions(leginfo.legislature.ca.gov).gov
  20. AADC Appeal(oag.ca.gov).gov
  21. CPPA Finalizes ADMT, Cybersecurity Audit, and Risk Assessment Regulations(cppa.ca.gov).gov
  22. Honda Motor Co. CCPA Settlement ($632,500)(cppa.ca.gov).gov
  23. Sephora CCPA Settlement ($1,200,000)(oag.ca.gov).gov
  24. DoorDash CCPA Settlement ($375,000)(oag.ca.gov).gov
  25. Tilting Point Media CCPA Settlement ($500,000)(oag.ca.gov).gov
  26. Healthline Media CCPA Settlement ($1,550,000)(oag.ca.gov).gov
  27. General Motors CCPA Settlement ($12,750,000)(oag.ca.gov).gov
  28. Disney CCPA Settlement ($2,750,000)(oag.ca.gov).gov
  29. Data Breach Notification Law (Cal. Civ. Code § 1798.82)(leginfo.legislature.ca.gov).gov
  30. CPPA Data Broker Enforcement Strike Force Launch(cppa.ca.gov).gov
  31. AB 1008: CCPA Coverage of Personal Information in AI Systems(leginfo.legislature.ca.gov).gov
  32. TAKE IT DOWN Act FTC Enforcement Begins May 19, 2026(ftc.gov).gov
  33. Cal. Civ. Code 1798.199.90 - Attorney General civil actions for injunctive relief and civil penalties under the CCPA(leginfo.legislature.ca.gov)
  34. Cal. Civ. Code 1798.155 - California Privacy Protection Agency administrative fines for CCPA violations(leginfo.legislature.ca.gov)
  35. Cal. Civ. Code 1798.150 - Private right of action for data breaches, statutory damages, and the 30-day notice and cure provision(leginfo.legislature.ca.gov)
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